The Biggest Mistake I Made When Starting My Beauty Brand

The Biggest Mistake I Made When Starting My Beauty Brand

All products featured on Allure are independently selected by our editors. However, when you buy som...
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E.l.f. Cosmetics, Jen Atkin Collaborate on Makeup Line

E.l.f. Cosmetics, Jen Atkin Collaborate on Makeup Line

Celebrity hairstylist Jen Atkin has set her sights...
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China Exempts Cosmetics From Animal Testing Starting in May

China Exempts Cosmetics From Animal Testing Starting in May

SHANGHAI — A long-awaited revision to China&...
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Sarah Hyland Used a $4 Eye Shadow Palette for Her Golden Globes Look

Sarah Hyland Used a $4 Eye Shadow Palette for Her Golden Globes Look

Just because this year's 78th Golden Globe Aw...
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Black Women Leading the Beauty Conversations on Clubhouse

Black Women Leading the Beauty Conversations on Clubhouse

Though still in beta, there are now more than 10 m...
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Matrix Re-brands, Broadens in Appeal to More Diverse Consumer Base

Matrix Re-brands, Broadens in Appeal to More Diverse Consumer Base

Salon hair care brand Matrix might be reestablishi...
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Here’s Every Product in the ‘Bambi’ x Colourpop Collection

Here’s Every Product in the ‘Bambi’ x Colourpop Collection

With each curated collection inspired by the magic...
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Burt’s Bees Releases Sustainability Impact, Goals Report

Burt’s Bees Releases Sustainability Impact, Goals Report

Burt’s Bees has unveiled its current sustain...
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Fearless Fund Teams With Steve Madden to Support Women of Color Entrepreneurs

Fearless Fund Teams With Steve Madden to Support Women of Color Entrepreneurs

Fearless Fund — the first venture capital fu...
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Why I've Been Using a Classic Caboodles Case for 30 Years

Why I've Been Using a Classic Caboodles Case for 30 Years

Approximately one billion beauty products have lau...
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