Approximately one billion beauty products have launched since the first issue of Allure hit newsstands in 1991, but some are so classic, so nostalgic, we just can't part with them. For our 30th Anniversary, we're introducing Allure Recommends to celebrate the beauty innovations we've loved over the years and still use and cherish today.
Without fail, whenever there's a listicle or a meme carousel regarding kids and teens who grew up in the 1990s, Caboodles makes a cameo. And as someone who indubitably qualifies as a '90s teen — those were my middle-school-through-college years — I can attest, Caboodles accompanied me along the way. Even when my budding makeup collection was nothing more than two CoverGirl Lipslicks and a Cheekers (if you know, you know), long before I could justify owning a case that holds dozens of beauty products, I decided I needed one. It was a rite of passage.
But, like so many of my now nearly (or decidedly) middle-aged peers, I didn't leave Caboodles behind in the last century. I'm in my early 40s now, and as a beauty editor, my product collection is far too vast to be contained in one of the brand's instantly identifiable, bulbous cases. But even though the colorful, plastic, markedly youthful containers may clash with some of my more sophisticated decor (why yes, that is the Rooms to Go East Side Avocado sofa, thank you for asking), and even though I have drawers and shelves full of countless other products, I still keep my most-used makeup in two classic Caboodles On-The-Go Cases — one in a hot-pink "jelly sparkle" finish, and one in a two-tone seafoam/lilac combination.
Those On-The-Go Cases have been around since the late 1980s, created as an alternative to the innovative but not-so-cute use of fishing tackle boxes as train cases. But since then, Caboodles has launched numerous models — including actual train cases that professional makeup artists have come to love and appreciate. There are even heavy-duty storage boxes and tiny travel containers. But I'm admittedly still drawn to the same shape, the same compartment layout, the same under-the-lid mirror as I was drawn to when I was an 11-year-old with a tinted lip balm and a dream.
Granted, when I was 11, Caboodles wasn't yet launching collaborations with names like Barbie and JoJo Siwa. But as adorable as the resulting designs are, the brand doesn't need any additional star power to get fans, both new and lifelong, to look to them for beauty-product storage and transport. And while, yes, I will be first in line shouting "Take my money!" if Caboodles decides to launch a lingerie-tower-style piece of full-size storage furniture with those signature rounded edges and vibrant colors, or if it signs on for a collaboration with — I dunno — Ben Folds or some unlikely brand I love, I will also continue my decades-long commitment to the One-The-Go Case. It simply does what I need it to do, reliably and cutely.
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