Makeup Suppliers Strategize for Change

BOLOGNA, Italy — It’s testing times for makeup suppliers. In the recent past, they have seen the pace of their category’s sales slow, following years of meteoric rise, and the skin-care segment becoming far and away the fastest-growing beauty category.

“Last year we went through an unexpected change,” said Dario Ferrari, founder and president of Intercos, the world’s largest color-cosmetics maker, whose top line suffered in 2018. “We try to understand why.”

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